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College Costs: Sticker Price vs. NetPrice

rayoffenburger

The Different College Price Tags


Are you a parent of a high schooler getting ready to

embark on the exciting college search journey? Congrats!

You’ve made it to the next chapter in your child’s quest for

independence and “leaving the nest.” It’s a big deal and

possibly an even bigger shock to your system at how

nuanced and sometimes complicated this process has

become.  So take a deep breath and know that you can do

this. With some strategy, knowledge, and guidance, before

long, you’ll be celebrating college acceptances. But before

we get there, let’s begin with a quick tutorial on what we

consider the most important factor in finding your college

fit – the cost to you.


In this blog, we’ll walk you through the key differences

between the terms “sticker price” and “net price.” Both are

important to understanding the real cost of higher

education and how it affects your bank accounts.


Sticker Price – The Initial

Shock


Let’s start with the infamous “sticker price.” This is the

published cost of attendance, sometimes referred to as

COA, that you often see on a college or university’s

website or brochure. The sticker price includes tuition,

fees, room, board, textbooks, and other estimated

expenses for an academic year. For many parents, the

sticker price can be a source of sticker shock. It’s not

uncommon to see figures exceeding $60,000 or even

$70,000 annually.


While these numbers might seem overwhelming, it’s

important to remember that they do not reflect what most

families end up paying. The sticker price is a starting point,

not the final cost.


The sticker price is made up of two different types of costs

– direct costs and indirect costs. The direct cost is the

amount you pay to the actual school when you see your

college bill at the beginning of each semester. Direct costs

include tuition and fees and room and board. Note that if

your student lives off-campus without a meal plan, this will

move from direct to indirect costs. Indirect costs are what

you pay for expenses required to be a student at a

particular school, but you aren’t paying this money directly

to the college. 


Indirect costs include books and supplies, transportation to

and from school, and other costs associated with college

life. Each school estimates average amounts for indirect

costs because they will vary from student to student. 


Direct Costs:


1. Tuition and Fees: This is the core cost of

enrollment and varies significantly between

institutions. Public colleges are generally more

affordable than private colleges.


2. Room and Board: The cost of on-campus or off-

campus housing and meal plans contributes to

the sticker price.


Indirect Costs:


1. Books and Supplies: Textbooks, course

materials, laptops, and other supplies are

factored into the initial cost. Remember, this

amount depends on course requirements. You

may need things like computer programs and

uniforms, or you may be able to purchase

textbooks second-hand.


2. Transportation: This could be drastically higher

or lower than the estimated amount, depending

on how far away you live from school.  Are you

driving or flying?


3. Miscellaneous Expenses: Most schools

estimate some extra for this category as other

costs associated with college life.


Net Price – A Realistic

Perspective


Now, let’s delve into the concept of “net price.” The net

price is the amount you’ll pay for college after factoring in

financial aid and scholarships. It’s a much more realistic

and manageable representation of the actual cost of

attending a specific institution than the sticker price.


The net price considers your family’s financial situation,

including income, assets, and household size. Colleges

use this information to calculate your Student Aid Index

(SAI). It used to be referred to as your Expected Family

Contribution (EFC), but the name has changed to make it

less confusing. Your SAI determines your eligibility for

need-based financial aid. The lower your SAI, the more

financial aid you’re likely to receive, ultimately reducing

your net price.


Understanding the details of how the net price is

calculated can help you grasp the nuances:


1. Student Aid Index (SAI): As defined by the FSA

office, “The Student Aid Index (SAI) is an eligibility

index number that a college or career school’s


financial aid office uses to determine how much

federal student aid the student would receive if the

student attended that school.” It is determined by a

formula established by the federal government based

on your family’s financial information.


2. Need-Based Aid: Colleges may offer need-based

financial aid, such as grants, scholarships, and work-

study programs, to bridge the gap between the sticker

price and your SAI.


3. Merit-Based Aid: Some colleges also provide merit-

based scholarships awarded to students based on

their academic, athletic, or artistic achievements.


4. Private Scholarships: Students can apply for

numerous private scholarships from organizations,

foundations, and corporations to reduce college costs

further.


Why the Difference Matters


Understanding the distinction between sticker price and

net price is essential for several reasons:


1. Budgeting: Knowing a college's net price is crucial

for budgeting purposes. It allows you to decide

whether a particular school is within your family’s

financial means. By comparing net prices, you can

determine which institutions offer the best value for

your money.


2. Comparing Options: Comparing the net prices of

different colleges can help you identify and prioritize

affordable choices during the application process.

Don’t be discouraged by a high sticker price; you

might be pleasantly surprised by the net price. This

information empowers you to create a list of colleges

that align with your budget.


3. Financial Planning: By considering the net price, you

can develop a more accurate financial plan for your

child’s college education. This might involve saving,

seeking additional scholarships, and making informed

choices about student loans. Understanding the net

price also allows you to set realistic expectations for

your child’s potential student loan debt.


How to Find the Net Price


To find the net price for a specific college, visit the

institution’s financial aid webpage. Most colleges have a

Net Price Calculator that allows you to input your family’s

financial information and estimate your net cost.

Additionally, you should complete the Free Application for

Federal Student Aid (FAFSA) to determine your eligibility

for federal and state aid programs.


Here’s a step-by-step guide to finding the net price for a

college:


Step 1: Gather Financial Information


Collect your family’s financial information, including

income, assets, and household size.


Step 2: Use a Net Price Calculator


Visit the college’s website, search for the Net Price

Calculator, or use our software for more accurate

estimates than most school net price calculators. Input

your financial data to receive an estimate of your net price.


Step 3: Complete the FAFSA


Submit the Free Application for Federal Student Aid

(FAFSA) online. This form is essential for determining your


eligibility for federal financial aid programs, including

grants, work-study, and federal student loans.


Step 4: Review Financial Aid Offers


Once you receive college admission offers, review the

financial aid packages they offer. These packages will

provide a breakdown of the scholarships, grants, and

loans available to your child.


Step 5: Compare Net Prices


Compare the net prices of the colleges your child has

been admitted to. This will help you make an informed

decision about which school is the most affordable option.


 As you guide your high schooler through the college

application process, remember that the sticker price is just

the beginning. The net price provides a more accurate

representation of what you’ll pay. Understanding the

difference between the sticker price and net price is about

financial planning and empowering you and your child to

make informed choices and set realistic expectations.


Remember, college is an investment in your child’s future,

and with the right financial strategy, it can be a wise one.

Taking advantage of available resources and making


informed decisions can pave the way for your child’s

success while keeping your family’s financial well-being in

check.

 
 
 

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